LEAD-IN, a top community and network to promote inspiring leadership and leading insights, experienced a significant decrease of their members in the last couple of years. One of the main tools LEAD-IN uses to communicate with the members is their website.
Kwitelle and Forte Communications teamed up to help LEAD-IN communicate more clearly and directly with their members and by doing this also attract potential new members.
By thoroughly rewriting, restructuring and redesigning the website, LEAD-IN has now a tool that not only helps them highlight their latest initiatives and activities but also is a great way to attract new members.
This is how we did it
Off course we meet with and listen to our client to get a clear view on their goals.
The next step is to work out the structure and the content of the site. This is actually one of the most important parts, without good content, no good site.
How do you guide the visitor to the information they need, quickly and clearly? A handy way to work this out is by using an interactive design prototyping tool like Invision.
The client gets to experience the structure of the site interactively and it is also a great way to present the new content of the website. It simplifies the feedback process by having the client and team members comment directly on the designs.
Handoff a pixel-perfect design
After this phase is completed we work on the design of the site. We create stylesheets, get pixel-perfect comps, discuss design challenges, export adaptively, and write the code for any design element.
The final phase is to handoff a pixel-perfect design and send it out into the world.
“Ik wilde je nog eens stevig bedanken voor de inzichten en concepten die je in de coole design voor LEAD-IN hebt gestoken. De klant en hun board zijn unaniem over het feit dat ze een pareltje in handen hebben. Bedankt en het was trouwens, zoals steeds, leuk werken…
Dikke pluim! “
Henk Vervaeke – Forte Communications