LEAD-IN by example

LEAD-IN, a top community and network to promote inspiring leadership and leading insights, experienced a significant decrease of their members in the last couple of years. One of the main tools LEAD-IN uses to communicate with the members is their website.

Kwitelle and Forte Communications teamed up to help LEAD-IN communicate more clearly and directly with their members and by doing this also attract potential new members.

By thoroughly rewriting, restructuring and redesigning the website, LEAD-IN has now a tool that not only helps them highlight their latest initiatives and activities but also is a great way to attract new members.

This is how we did it

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What Makes A Logo Truly Great

This video by Vox discusses what makes a great logo.

Speaking to graphic designer and author Michael Bierut, they look at the three main types of logos—the wordmark, the pictorial logo and abstract iconography, and introduce a fourth type called the logo system, a graphical framework that can have many permutations. Examples of the logo system include MTV’s ever changing logo and Google’s doodles.

The use of the logo system seems to be on the upswing, since it allows the brand using it to expand the conversation beyond its name. However, it might not matter what your logo is, as Bierut mentions, the mark of a good logo is not how big a splash it makes when it is released, but how it does in the long run.


Stoneasy – a renewed logo & corporate website

Stoneasy asked Kwitelle to enhance their existing corporate identity an give it a more professional look.

Stoneasy is the industry’s #1 online platform for builders merchants, tile retailers and stone fabricators across Europe.

Professional and Personal

The new font ALLER really supports the strong points of Stoneasy: professional, reliable and personal.

It’s all in the details

The new typography follows the symbol and vice versa.

Color pallet taken from the product.

The renewed logo uses colors based on Stoneasy products.


Chrodis – Project Identity & website

A full project identity with PPT template, Newsletter, Folders, roll up banner and a CMS based website. Built by Kwitelle.

The EU Joint Action on Chronic Diseases and promoting healthy ageing across the life-cycle.

Chronic diseases like diabetes, cardiovascular disease, stroke, cancer and mental disorders, affects 8 out of 10 people aged over 65 in Europe. Approximately 70% to 80% of health care budgets across the EU are spent on treating chronic diseases.

 There is a wealth of knowledge within EU Member States on effective and efficient ways to prevent and manage cardiovascular disease, stroke and diabetes type-2. There is great potential to reduce the burden of chronic disease by making better use of this knowledge. JA-CHRODIS has been designed to exploit this potential.

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Kwitelle BOBT ook mee!

BOB Zomer Campagne

Ben je echt klaar voor de zomer?

De mooie dagen staan voor de deur en we kijken al uit naar de barbecues en terrasjes! Aan gelegenheden om met vrienden of familie bij elkaar te komen geen gebrek en dan wordt er vaak wel iets gedronken… Maar hoe zorg je ervoor dat iedereen weer veilig thuis geraakt? Dat kan alleen als je bobt vóór het feestje begint. Je hebt er vast al van gehoord! Bobben, dat is vooraf je terugrit regelen.

Een betrouwbare Bob kiezen, een taxi bellen, het openbaar vervoer nemen, ter plaatse overnachten… Mogelijkheden genoeg om te bobben! Laten we deze zomer allemaal bobben. Chistophe Deborsu, Bert Kruismans, Evi Hanssen en Jan Verheyen hebben niet geaarzeld. Nu jij nog. Eén twee drie, bobben maar!

New website for Koningsteen

The place for personal development

Kwitelle was asked to create a new, modern and responsive website along with a new logo.

Koningsteen is the place for me where I can break through old patterns, in my own pace and surrounded by loving and capable people. Staying at Koningsteen really transformed me.

Visit koningsteen.be/


Infographic: To app, or not to app

It’s clear that the mobile web is on the rise. Taking a look at the stats, it’s hard to see how desktop browsing can survive the onslaught.

People use smartphones for almost everything. 91% of US citizens own a smart phone, and with the relatively low cost compared to computers, smart phone usage is growing exponentially in the third world. America prefers the iPhone, Europe prefers Android, everyone it seems, is buying into mobile browsing.

That all leaves web designers with a difficult choice: do we build responsively, putting all our eggs in one basket; do we build a mobile site, splitting our traffic; or do we build a mobile app, forcing our users to download our content.

To help you decide, Benjie Moss put together this infographic of the pros and cons of each approach:

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